Where is local media in the U.S. going to make its money?  With the marketplace in flux and print revenues declining, more and more will be digital. That’s the conclusion of a recently released BIA/Kelsey report.  “U.S. Local Media Forecast 2015″ indicates online/digital will account for more than one-quarter of total local media revenues in 2015. BIA/Kelsey… Read More

Is Google losing ground? That appears to be the logical conclusion in response to freshly published mobile search data. When it comes to mobile search , Google’s market share has dropped to 83.26 percent. Not surprisingly, both Bing and Yahoo continue to make incremental gains. To see for yourself, check out the ugly stats here. While Google… Read More

The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.” The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology fields. Together the experts will focus on examining and understanding the impact that IoT technologies, like wearables and the… Read More

While North America still accounts for the majority of social media ad spending worldwide at over 43% in 2013, Asia-Pacific has captured just over 28%, and will continue to close the gap faster than other markets over the next 2 years. In fact, by 2016 it is estimated that North America will come in at just over… Read More

If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding them. Naturally, this leads to a fast-emerging area of… Read More

The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of sales. But only 28 percent actually get them. That’s according to NinthDecimal’s just released… Read More

We’re in the home stretch of 2014. And the trajectory of global smartphone shipments has become crystal clear. Juniper Research now estimates that the number of smartphone shipments will approach 1.2 billion this year. If you’re not keeping score at home, that’s an increase of 19% from 985 million in 2013. “The market is expected to be… Read More

Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer… Read More

 
 

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