Join us tomorrow, April 17th at 9am PDT for our latest webinar on the topic of casino marketing using email and SMS.

Our Director of Casino Client Services, Darren Withers, will discuss how to use an email and SMS digital marketing strategy to not only keep new players and guests coming through the door, but also retain active Players Club and Hotel databases through engagement to maintain loyalty to your property.

You’ll learn the ins and outs of using email and SMS marketing separately, as well as how to boost performance and ROI by integrating the two channels for maximum exposure and effectiveness.  Following the presentation, we’ll also be holding a Q&A session to answer any casino marketing -related questions.  We hope to see you there!

Register here to reserve your spot.

If you’ve ever wondered what the mobileStorm platform is like — or how thousands of organizations large and small use it everyday to message their audience through email and SMS — tomorrow is your lucky day.

We’re holding an in-depth webinar as a walk-through and demo of our digital marketing platform, where we’ll be discussing everything from creating and uploading lists, using targets and setting up text-in keywords, to creating and sending email and SMS campaigns from start to finish.

Join us tomorrow, April 12th at 10am PST — you can reserve your spot by registering here.  If you’d like a personalized one-on-one demo of how our platform can be used for your specific situation and/or organization, don’t hesitate to contact us.

We’re proud to announce our latest webinar dedicated entirely to how businesses can begin leveraging the power of SMS marketing today.

Whether you’re a beginner or a seasoned mobile marketer, this webinar will detail how to build and carry out a variety of SMS marketing campaigns from start to finish.  From planning and building your initial SMS database, to showing various campaign examples such as mobile coupons, and even real-world examples and case studies, we’ll show you how to start leveraging SMS today while also showing you the ins and outs of using it to grow your business like never before.

Join us tomorrow, March 20th, at 1pm PST to learn how to become a mobile marketing master using SMS!  Sign up here.

As the 2012 HIMSS conference steams ahead in Las Vegas this week, new data out from Compass Intelligence suggests the market for healthcare IT will reach $78B in 2012.

Looking ahead, the market is expected to maintain a 5% CAGR over the next five years to reach $92B by 2016, according to the research.  These numbers include expenditures on telecom services/equipment, IT personnel, mobile applications, computer hardware, network hardware, and third party services and outsourcing among other things.

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No company is too big to avoid strict SMS spam laws, as evident with Nokia who’s being forced to pay a $55K fine for violating Australia’s Spam Act.

According to Australia’s communications regulator, Nokia “sent or caused to be sent CEMS (commercial electronic messages) with an Australian link, without the consent of the recipients.”  In addition, it claims the spam messages didn’t contain “clean and accurate sender information” or “functional unsubscribe facilities.”  All of which are huge no-nos when it comes to sending SMS messages — no matter which country you’re in.

At mobileStorm, following digital messaging best practices and guiding our clients through the many rules and regulations associated with SMS is always a top priority — no matter how big or small the campaign is.

A new report out from mobile analytics firm Flurry shows that the audience reaching for their mobile devices and firing up apps during this year’s super bowl nearly rivaled the total TV audience — which is impressive considering this year’s event was the most watched TV program in history.

Flurry estimates that the number of users who launched applications in the United States between the hours of 3:15 PM PST to 7:15 PM PST on Sunday, February 5 totaled 98M.  The total television audience, according to Nielsen, reached 111M.  What’s most interesting is the mobile app engagement shown throughout the game.  Looking at the overall trends reveal a highly correlated, inverse relationship between app usage and game, halftime and commercial events.

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It’s always exciting when movers and shakers from two different sides of a given industry decide to get together and form strategic initiatives that clearly matches made in heaven. That’s why it was great to get the press release on Monday that announced the new initiative between telecommunication powerhouse Verizon and healthcare technology investment giant Health Communication Partners.

Advanced healthcare solutions made mobile by Verizon’s award winning wireless network = next generation solutions that can really move the needle in terms of our nation’s overall health.  We’re very excited to see what might come out of this.

Read the full release HERE.

A new survey published today by the Software & Information Industry Association (SIIA) had some interesting findings in terms of social media and the large gap that exists between the attitudes on behalf of large brands and the investment being seen in both time and money.

The survey, called “Marketing in Today’s Economy,” surveyed more than 100 marketing executives across North America on their company’s use of email, mobile and social media marketing. The survey found that a full 90% of marketing executives surveyed use social media, and three quarters believe it has a positive impact on their business, yet more than half (54.5%) of respondents said their company’s marketing team spends less than 10 hours per week investing in social media.

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How to decrease cost while providing quality care – this is surely one of the key discussion points in every healthcare board meeting over the past decade.  At mobileStorm, we work with healthcare providers on a nearly daily basis to make sure the that healthcare communication solutions that we are bringing to market match the demands of the marketplace as well as the demands of the real world.

Dr David Lee Scher, a pioneer of mHealth monitoring techniques, has released a new list of ways that hospitals can decrease readmission rates and it matches most of our experience as well.

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