It’s the biggest quarter on record — for internet advertising revenues, that is. Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report. Data analyzed by the Interactive Advertising Bureau (IAB) and PwC US show that this was “the highest… Read More

For years, the savviest of digital marketers have understood the correlation between message relevance and digital marketing ROI. Today, the role played by personalization in the campaign experience has grown just as important. Consequently, 2015 is expected to see a dramatic spike in personalized marketing from brands large and small. If you’re still not sold on the… Read More

Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report. As of the third quarter of 2014, there were 109 million tablets in use,… Read More

Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal knowledge that has just become factual and actionable information. The new info from the IAB… Read More

According to the latest industry data shared by Gartner, sales of smartphones in emerging markets exhibited the highest growth on record last quarter, spiking global smartphone sales to an unprecedented perch. Although worldwide sales of mobile phones to end users were flat in the third quarter of 2014, total sales of smartphones to end users grew 20.3… Read More

Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a number of changes to SEO that, while not earth-shaking, did prove to… Read More

The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online Interest-Based Advertising Accountability Program just published a “compliance warning” this week noting that companies fusing Interest-Based Advertising (IBA) with native… Read More

The day is coming — and it looks like it’s just around the corner. Mobile is the story of the past couple years and many have been anticipating the day that mobile search surpasses desktop search as the go-to methodology. While we don’t the specific day yet, we can name the year: 2015, when we will “see… Read More

 
 

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