In a guest post on Mashable recently, Scott Forshay — a brand marketing consultant and mobile strategist often featured in the Wall Street Journal, Luxury Daily and PSFK — offers up 5 common flaws seen in brands’ mobile marketing strategies.

Many brands underestimate the power of the mobile channel in terms of contextual relevance, immediacy and many other attributes that make it one of the most effective marketing channels around.  This is part of the reason we here at mobileStorm make sure every client receives a dedicated account rep to guide them through their mobile strategy to ensure they’re getting the highest ROI possible.

Read Mr. Forshay’s five commons flaws here.