Growing an agency business is a unique undertaking because it involves increasing revenue for your clients as well as yourself. The most important step you can take in order to link the two is to build a marketing infrastructure that supports a wide variety of marketing channels and has the capability to leverage the added benefits of cross channel strategies. Doing so will allow your agency to bring new clients on board no matter what their requirements are, as well as generate better results than your competition by leveraging all the channels available to you.
Essential components of a cross channel strategy.
Most of your clients are probably already using email to contact their customers and prospects. However, are they utilizing email to its full communication potential? Providing your clients with features that allow them to reach more inboxes faster and more consistently will improve not only the speed, but the effectiveness of their messaging. In order to accomplish this, your agency should be prepared to add methods for resending campaigns to non-opens, tracking clicked links, and measuring return on interest via clickstream tracking.Add cross channel communication to this mix and you can show them ROI numbers that will blow their minds.
If your clients are looking for a way to connect with their customers and prospective customers quickly and regardless of where they are located, then email alone will definitely not fulfill their needs. With more than 95% of SMS messages being read by their recipients within four minutes of being sent, speed and delivery is where SMS really shines.
By offering SMS services to your clients, you can fulfill a wide range of clients’ needs. Two-way SMS campaigns can be used for polls, contests, sweepstakes, and trivia. These options will allow your clients to initiate and expand upon communication with their prospects and customers. Additionally, once your clients have made initial contact with new customers, they’re able to send promotions, coupons, and other deals via SMS to foster additional interaction and revenue.
Mobile apps are easily the newest and, if used correctly, most effective tool in an agencies arsenal. They offer the best of both email (content rich messaging) and SMS (ease of delivery and not limited to the desktop). The problem is, many companies have found it difficult to drive large numbers of downloads. This is where a solid multichannel strategy comes into play. A good agency with a solid multi-channel strategy can use SMS and email to drive downloads. Additionally, services such as mobileStorm’s App Accelerator are designed specifically to drive these results and drive them quickly.
While each of these services is useful to your clients, their individual effect cannot compare to the power of a multi-channel campaign. Using multiple means of communication can be overwhelming for some clients so this is really where you can show your added value. Every agency needs the ability to provide their clients with one package that integrates the technologies that the client needs, allowing them to control all of the methods through the same system. In this way, a good agency allows its clients to focus on what they want to communicate, while providing everything they need to meet their goals.
Not only does this mean that clients should have a complete communication package to utilize, but more importantly, your agency should be able to fulfill your clients’ every messaging need and answer any question they have about communication. Thus, your agency needs to make sure that your clients have constant access to messaging experts whether that means developing an in-house team, choosing to utilize an external messaging company, or integrating a little bit of both in your support team.
Therefore, it is imperative that your clients have the ability to communicate with their target audience to provide important, relevant, and well-timed information, and it is vital that you, as the agency, make this simple for them to accomplish.
For more information on how to grow your agency, download these free whitepapers:
Why mobileStorm for Agencies? – Download Now
How to nail a mobile marketing campaign with sms and mobile apps – Download Now
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Posted in Digital Marketing Blog