It’s no secret that digital marketers must take into account mobile usage these days when preparing and sending email marketing campaigns, but you may be surprised by just how quickly usage is being skewed towards the mobile channel.
Thanks to the folks over at emailmonday.com, it was revealed that mobile email will account for 10-35% of total email opens by 2013, depending on your target audience, product, and email type. In addition, it was revealed that more than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email.
Consider the following graphs:
An incredible amount of additional mobile email usage stats is available here for continued reading.
Posted in Digital Marketing Blog