On Tuesday, July 26, 2011, Manhattan Research released a study that demonstrates a strong desire from ePharma Physicians for access to prescription drug information and online promotion programs from their mobile devices.
Defined by the research group as those physicians who already utilize digital communication channels for corresponding with pharma reps and resources, ePharma Physicians make up 87 percent of the US physician population. The study reveals that 45 percent of this population, or approximately 40 percent of all US physicians, desire access to this information via their smartphones or iPads.
Physicians are already accessing pharma product information online two thirds of the time according to the research group. Furthermore, 52 percent of ePharma Physicians would like to be able to access this same information whether they are on-the-go by way of their smartphones or tablets, or at their desks through their PCs.
With these statistics exhibiting an emphasis on greater incorporation of mobile devices, Monique Levy, the VP of Research at Manhattan Research, concludes that increasing the level of mobile access to pharma information is a natural step for busy doctors who need access to it on-the-go.
Posted in Digital Marketing Blog