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	<title>Comments on: The Five Pillars of Cost Effective Mobile Marketing</title>
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	<description>Reach people. Make money.</description>
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		<title>By: Gianluigi Cuccureddu</title>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/the-five-pillars-of-cost-effective-mobile-marketing/comment-page-1/#comment-3255</link>
		<dc:creator>Gianluigi Cuccureddu</dc:creator>
		<pubDate>Tue, 17 Nov 2009 09:13:46 +0000</pubDate>
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		<description>Number 2, 3 and 4 aren&#039;t really Mobile Marketing specific, they apply to Internet Marketing in general. 
Almost everything is accountable/quantifyable, thus tracking and reacting is forced and makes the market more competitive.
I do agree on K.I.S.S. and Build and they will come. Mobile Marketing is rising, consumers are getting used to it, from the solution-side, it&#039;s not -yet- neccesary to build complicated fancy apps, from the marketer-side, at one point, just do it when the conditions are right.</description>
		<content:encoded><![CDATA[<p>Number 2, 3 and 4 aren&#8217;t really Mobile Marketing specific, they apply to Internet Marketing in general.<br />
Almost everything is accountable/quantifyable, thus tracking and reacting is forced and makes the market more competitive.<br />
I do agree on K.I.S.S. and Build and they will come. Mobile Marketing is rising, consumers are getting used to it, from the solution-side, it&#8217;s not -yet- neccesary to build complicated fancy apps, from the marketer-side, at one point, just do it when the conditions are right.</p>
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