I began to realize the importance of video a few months ago when I started seeing the topic addressed frequently in articles like this one and also realized that I was having problems attracting traffic to my site.

When my site first started, the content was all text-based; I didn’t even bother with including images because my main strengths are in the areas of proofreading and writing articles. However, after visiting some other professional blogs, I realized the advantage of multimedia was the main thing that seemed to separate my blog from the ones that were considered high quality and attracted the most visitors.

So about three months ago, I started making an effort to include at least one image in each post. Later on, after I discovered channels like YouTube and Metacafe, I began to include relevant videos as well. It seems to be making somewhat of a difference because my traffic has gradually increased and I’m even getting a few sporadic comments on my articles now (there were practically none before). I still have a long way to go in terms of traffic and promotion before I realize any significant revenue from my efforts, however.

Meanwhile, thank you for the tips. It makes sense that if we are going to include video as content on our sites, then we should do the relevant SEO as well.

Do a Google search on the term “BillQuick” (my “day job” ) and in spot 10 or 11 you will see a result linking to a video I posted on Brightcove back in July. The video has over 4,000 views! Previously, we (like many companies) kept our video assets behind our firewall and the only exposure we got were our user base and maybe a few people that found them by chance.

I’ve realised several advantages of posting your videos to services like Brightcove, Revver, Veoh and YouTube–you get several advantates:
1:: Viral (4,000 views!!!)
2:: More impressions and traffic back to your website
3:: An advantage that many people don’t think of..saving bandwidth and faster speeds! You get a content delivery network without having to pay for one. We host our entire site, software and asset library on internal servers and have had issues with choked bandwidth during peak times. Video assets tend to be large files and the downloads were PAINFULLY slow on DSL and lower speeds. We don’t have the budget to outsource to Akamai or EdgeCast..so posting to video sharing services is the next best thing!!!

A few months ago I stumbled on something about a new kind of search engine being developed that searches within the video itself, audio tracks, etc. Any thoughts/information on that?