This article kicks off a series of posts on website usability. While SEO is great to bring people to your site, WU (website usability) will make sure they enjoy their stay and don’t leave right away.
By focusing on WU, you will greatly increase conversions and sales since users always return, and will refer others to your site. You’ll also experience other positive side-effects when you show visitors that you care about their user-experience on your website.
Website usability includes almost all aspects of your site’s structure, design, programming, forms, scripts, layouts, and navigation. WU is closely attached to SEO; I am confident that many of its elements are built-in within search engine algorithms as ranking factors for websites. The more you take care of these elements, the better your rankings will be in the search engines. Note too that WU is more about converting the traffic, rather than just attracting it.
The first thing to do is to answer these three initial questions: What is the goal of your website? Who this website is for (target audience)? What are your resources?
This is most important to do, even if you already have a live website and it works fine. You should always know who you are, what you do, who you do it for, and what resources you have got. Stop reading right now and devote some time to answer these questions. I will give you a week to think it over before we continue…
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