Effective Casino Mobile Marketing
High Stakes Means High Returns
The casino industry is getting hit hard by the current recession, making high return-on-investment (ROI) programs even more crucial. The natural direction many casinos are heading toward is mobile marketing. SMS, or text, campaigns fit easily into a casino property’s existing marketing strategy—and offer high ROI. These casino mobile marketing efforts work both as stand-alone strategies and as complementary campaigns to existing strategies like Players’ Clubs. While many casinos are beginning to implement SMS marketing, others are lagging—stuck in outdated marketing models that don’t achieve maximum returns. The time to implement mobile marketing programs is NOW!
With this white paper, you will learn:
- What casinos are doing with mobile TODAY!
- Ideas on how SMS can work for your property
- Why SMS/text marketing is such a high ROI message type
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