Detailed Guide to Common Short Codes

Be Short . . . Lengthen Your Revenue Stream

With the explosion of mobile marketing, the use of sms short codes has become a major part of integrated marketing and promotions campaigns. Shortcode/keyword combinations are used as a call to action on everything from print pieces to outdoor ads, television, and radio–each asking people to “text-in.” Today, in television, radio, billboards and print media, short codes are an important touch-point for attracting and enticing new and repeat customers. This engaging Guide to Common Short Codes gives a complete description of the structure of the short code industry and answers key questions about what to expect when obtaining a short code for commercial purposes.

With this common short code guide, you will learn:

• Why it can take 12 weeks or longer to get through the application process and secure your short code
• How to implement the right strategy and get the best results with your code
• Whether you should go with a shared short code vs. dedicated code and more!

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