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Best Practices

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Use Email Marketing Best Practices

Practice Makes Perfect

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What does a decade’s worth of experience in email marketing get you?:  Vast numbers of  best practices (so many . . . you’d think we were the IRS–not!) to help campaigns reach the maximum number of their intended recipients. Here are some of the rules we recommend using during your campaigns:

mobileStorm lives by following both email marketing best practices and SMS best practices:

Email Best Practices Checklist

SMS Best Practices Checklist
  • Do NOT buy or rent lists. Build your own.
  • Please have Opt-In or preferably a Double Opt-In mechanism for your site.
  • Try to do mailings at night from 1 a.m to 6 a.m. This is the time when there is the least amount of mail traffic for ISPs.
  • Try not to have a “spammy” FROM domain like bulkmailer.com. Also, don’t use a gmail or hotmail address.
  • Avoid FROM address with unique identifiers; i.e., bounce-9683564@domain.com.
  • Make sure your emails state the purpose either in the subject or body ASAP.
  • Know your target customers. This is one of the simplest yet most important of the email marketing best practices you can follow.
  • Make sure your HTML email validates. Use this tool.
  • Never use 100% picture-based campaigns. Always have a 50/50 blend of images and text.
  • Don’t send SMTP, only SMPP!
  • The first few words are your subject line so make them count.
  • Always include STOP, HELP, and an email address in every message.
  • Only double opt-in by making them reply “YES.”
  • Save on room by shortening words like “2″ for “Go 2.”
  • Mind your frequency. Too many messages might upset your subscribers.
  • Always test internally before sending out a real message.
  • Follow MMA Guidelines (http://www.mmaglobal.com/bestpractices.pdf).
  • Use a shared or dedicated code. Find out what solution works best for you by downloading our Guide to Common Short Codes.