Getting them there is half the battle. Next step: Marketers promoting events such as concerts and sports matches can leverage that interested audience thanks to mobileStorm Text-To-Screen—a premium service that allows marketers to create polls and quizzes especially for a particular event.
With mobileStorm Text-To-Screen, marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events, or even a regular evening at a movie theater or nightclub. An event promoter or marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate--and then post the results on that same screen, in real time! The service is also ideal for collecting consumer data—especially useful for future successful marketing campaigns.
All for just $50 per month!
Account Management
Short Code and Keywords: Decide the keywords that respondents will use when voting; they’ll send their answers to your short code. For example, when polling the audience about preferred beverages, they can choose to send the word COLA or the word JUICE.
Autoresponders: Create automatic messages for all notices to voters, such as “thank you” texts or messages asking if they would like to receive future special messages.
Campaign Creation
Message Builder: Create the message that advertises the quiz/poll, which will be shown on the big video screen.
Customize: Provide your own header and footer to customize the screen to your campaign
Campaign Management
Tally Votes Instantly: As votes or answers come in via SMS, the video screen then shows the results on an easy-to-read graph. These are shown in real time and change exactly as additional voters participate—thus adding excitement and interest to the event.
Gather Subscribers: Use Text-To-Screen to increase your message subscriber base, gather further demographic and contact information, and enhance your database. First, send participants a “Thank You” SMS and ask if they want to receive future promotional messages. If the consumers say yes, you can then send them another text asking for personal and/or demographic information.
Campaign Analysis
Gauge Campaign Success: Accurately see which of your Text-To-Screen campaigns get the most response when you implement multiple campaigns within a short time period.
Carrier Query: Find out which carriers are the most receptive to your campaigns and diagnose any potential carriers that are blocking your messages.
